About us

Family Run
May and Enna are cousins born and raised in New Zealand who share a love for green tea. Our family in Japan helped us source our first matcha and continue to help us today.

Why the name Thea?
Green tea is part of the Theaceae family, has the 'happy' amino acid l'theanine and means tea. Thea also happens to mean goddess/ is a kick-ass Titaness. It was simple, relevant and captured the essence of what we wanted this venture to be.

Since 2016
We have been curating matcha and redesigning for nearly a decade! The concept started in 2015 and we launched in 2016. We've been working multiple jobs to continue to share our matcha with you.
FAQ
What does matcha taste like?
It is rich, balanced yet sharp. The lighter and more mellow the higher quality the matcha is. Our matcha selection is unique to our the region and blend of tea leaves. Generally speaking it has a sweet, earthy aroma and tang. Poor quality Matcha will taste bitter and be close to yellow tones as opposed to those with deeper green tones.
How many servings do I get?
Generally, 1g per drink so 50gs means 50 servings. If you like your matcha strong, it's probably 2g so 50gs means 25 servings. Here's a tip for tea drinkers - if you leave your tea to settle, you can top up hot water to mix in with the Matcha, giving you an extra cup (or two) to drink!
Why should I choose Thea Matcha
We have done countless hours of tastings and research to find matcha that tastes great and is a good quality. We work with our tea masters to find out more about our matcha flavours and where it is coming from. We make sure we don't tell you something is a high quality if it isn't, which was what we had experienced before we started Thea ourselves. Think of your favourite wine or coffee, why do you choose this over others? Try our matcha and taste what we believe is delicious matcha.
Should I choose Premium or Superior?
Premium is our everyday green caffeine. It's more affordable, a little more bitter but this also makes it better for lattes and baking. It is still great as tea if you don't mind a sharper matcha flavour.
Ceremonial or First Harvest/Superior grades are for serious tea drinkers, best serves as tea, just with water. These leaves are limited in quantity and can be seen as the 'champagne' of teas. It is better for those who prefer a lighter but more complex flavour.