Free 10g Sample for orders over $40. Use code FREESAMPLE to redeem. One per order. Add sample to cart to redeem.

Congratulations! Your order qualifies for free shipping You are $90.00 NZD away from free NZ shipping

Shopping Cart 0

Congratulations! Your order qualifies for free shipping You are $90.00 NZD away from free local NZ shipping*
Sorry, looks like we don't have enough of this product.

Pair with
Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout

The Ultimate Guide to Matcha Cultivars: Profiles, Flavours, and Finding Your Perfect Cup

The Ultimate Guide to Matcha Cultivars: Profiles, Flavours, and Finding Your Perfect Cup

The Ultimate Guide to Matcha Cultivars: Profiles, Flavors, and Finding Your Perfect Cup

When you take a sip of high-quality matcha, you might notice notes of rich umami, a sweet floral aroma, or a smooth, creamy finish. But what gives each matcha its distinct personality? The secret lies in the cultivar (cultivated variety) of the tea plant.

Just like wine has Merlot, Chardonnay, and Pinot Noir, matcha is crafted from specific tea cultivar - each carefully selected for its unique flavour profile, color, and aroma. Whether you are a seasoned tea enthusiast looking for a competition-grade brew or a café owner perfecting your iced matcha latte, understanding matcha cultivars is the key to elevating your tea experience.

Here is a deep dive into the world of matcha cultivars, from premium single-origins to masterful blends.

Finding Your Match: Cultivars by Category

Different cultivars shine in different preparations. Here is how top tea producers categorise their cultivars based on their strengths:

Premium & Ceremonial Grade Matcha

These cultivars are considered the most desirable for high-end 'ceremonial' matcha. Under shade cultivation, they develop exceptional sweetness, complexity, and rich umami notes.

  • Top Picks: Asahi, Samidori, Gokou, Ujihikari, Saemidori, Okumidori

Strong Umami & Competition-Grade

Prized for producing rich, savoury matcha, these cultivars boast intense amino acid content and a lingering sweetness that competitive tea masters look for.

  • Top Picks: Asahi, Gokou, Samidori, Narino

Sweetness & Approachability

If you are new to matcha or simply prefer a smoother cup with minimal bitterness, these cultivars tend to produce a softer, sweeter brew.

  • Top Picks: Saemidori, Asatsuyu, Ujihikari, Okumidori

Balanced Everyday Ceremonial Matcha

For your daily cup, you want a reliable cultivar that perfectly balances sweetness, freshness, body, and umami.

  • Top Picks: Yabukita, Okumidori, Okuyutaka, Kanayamidori

Aroma & Fragrance

Valued highly for their aromatic qualities and distinctive top notes, these cultivars engage the sense of smell just as much as taste.

  • Top Picks: Sayamakaori, Tsuyuhikari, Shizu-7132, Komakage

Latte-Focused Blends

Matcha paired with milk needs a stronger body and more robust flavour to stand out. These cultivars provide the necessary punch for a perfect matcha latte.

  • Top Picks: Yabukita, Okumidori, Kanayamidori, Okuyutaka, Sayamakaori (excellent for adding aromatic lift in milk-based drinks)

Rare & Specialty Cultivars

Less commonly encountered but highly sought after by specialty producers and true tea enthusiasts looking for a unique terroir-driven experience.

  • Top Picks: Komakage, Narino, Zairai, Shizu-7132


Matcha Cultivar Flavor Profiles: A Quick Reference

Want to know exactly what to expect from your matcha? Here is a breakdown of the most popular cultivars and their typical flavor profiles, including exclusive tasting notes from our supplier in the Mie prefecture.

Cultivar Known For Typical Flavour Profile & Supplier Notes
Yabukita Japan’s most widely planted tea cultivar Balanced, fresh green notes, mild umami, slight astringency. Supplier note: Universally appealing taste with a bit of bitterness.
Okumidori Premium matcha and gyokuro production Deep umami, rich sweetness, smooth finish. Supplier note: Strong umami taste, less bitterness, akin to a rich "butterfish" profile.
Saemidori Excellent color and sweetness Creamy, sweet, low astringency, vibrant green. Supplier note: No bitterness, bold yet thin taste, great color with nice umami.
Sayamakaori Aromatic cultivar from the Sayama region Floral aroma, fresh grassy notes, gentle sweetness, clean finish. Supplier note: Floral aroma with a beautifully balanced taste.
Asahi One of the most prized matcha cultivars Intense umami, high sweetness, very low bitterness.
Gokou Competition-grade matcha and gyokuro Rich marine notes, pronounced umami, complex sweetness.
Samidori Traditional Uji matcha cultivar Strong umami, creamy texture, elegant sweetness.
Asatsuyu "Natural gyokuro" cultivar Naturally sweet, soft mouthfeel, minimal bitterness.
Ujihikari Traditional Kyoto cultivar Bright aroma, sweetness, balanced umami.
Tsuyuhikari Vibrant color and sweetness Fresh, sweet, floral notes, smooth finish.
Okuyutaka Popular in southern Japan Rich body, rounded sweetness, smooth flavor.
Kanayamidori Common blending cultivar Full-bodied, slightly nutty, balanced sweetness.
Narino High-end shaded tea production Rich sweetness, lingering umami, low bitterness.
Komakage Rare Uji cultivar Delicate sweetness, refined aroma, elegant umami.
Shizu-7132 Distinctive aromatic cultivar Floral, fruity notes with a unique fragrance.
Yutakamidori Specialty Cultivar Supplier note: Balanced taste with a floral aroma and a yellowish-green hue.
Zairai Seed-grown, non-clonal tea plants Variable, terroir-driven, often complex and unique.

The Art of the Blend: Why Single-Origin Isn't Always Best

While single-origin cultivars like Asahi, Samidori, and Gokou often attract the most attention in the premium tea world, there is a secret that top tea producers know: blending is where the magic happens.

Many exceptional matcha blends intentionally combine cultivars with complementary strengths to create a well-rounded, consistent profile that a single cultivar rarely achieves on its own.

For example, a master blender might combine:

  • Asahi for its intense, savory umami base.

  • Okumidori to provide a rich, smooth body.

  • Sayamakaori to finish with a beautiful aromatic lift.

This intentional blending results in a more balanced, consistent, and complex matcha than any single-cultivar offering could provide. Whether you are sipping it straight as koicha (thick tea) or whisking it into a morning latte, understanding these cultivar characteristics will help you find the perfect matcha for your palate.

Enna Ye

Enna Ye

Co-Founder of Thea

She first set her eyes on Green Tea Kit Kats and Frappuccinos when she was in high school that developed into an obsession with matcha. This love evolved over time to found Thea in 2015 with her cousin May, to bring a range of matcha choices to New Zealand and beyond. She likes gaming, dogs and spending precious times with family.

Best Sellers

Slide image
 
Premium Mie Matcha Pouch
Premium Mie Matcha Pouch
Best Seller

Premium Mie Matcha Pouch

From $12.00 NZD
Slide image
 
Premium Organic Kyoto Matcha Pouch
Premium Organic Kyoto Matcha Pouch

Premium Organic Kyoto Matcha Pouch

From $12.00 NZD
Slide image
 
Superior Kyoto Matcha Pouch
Superior Kyoto Matcha Pouch
Best Seller

Superior Kyoto Matcha Pouch

From $15.00 NZD
Slide image
 
Superior Mie Matcha Pouch
Superior Mie Matcha Pouch

Superior Mie Matcha Pouch

From $15.00 NZD

Read more

What is Matcha Green Tea?

What is Matcha Green Tea?

What is Matcha Green Tea? It's taking over your news feed, people are flaunting green drinks around town, and some even swear by its benefits—but what exactly is matcha green...